Change behaviour,
change the world
Nina Mathilde Dyrberg
Behavioural Design Consultant
What I offer
I help organisations bridge the gap between strategy and behaviour – turning high-level goals into real-world actions and meaningful user experiences.
With a background in Cognitive Science and more than seven years of hands-on experience in behavioural design, UX and service design, and user research, I work at the intersection of psychology, design, and strategy.
Whether you're aiming to become more insight- and data-driven, strengthen your user understanding, or drive behavioural change, I support you in making informed decisions – grounded in how people actually think, feel, and act.
Talks
Engaging keynotes and guest lectures based on real-world cases, behavioural science theory, UX design and how to bridge the gap between strategy and execution.
Whether you’re looking to spark new ways of thinking or introduce behavioural insights to your team, I bring energy, clarity, and depth to the stage.
Workshops
Hands-on workshops designed to move your team from ideas to action.
Each session is tailored to your needs and built around interactive activities that combine behavioural design, UX strategy, and insight-driven innovation.
Themes include:
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How to design for behaviour change
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How to connect user insights to business goals
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How to create experiments that lead to real-world progress and continuous learning
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Consulting
Tailored consulting to help you translate high-level strategy into concrete user-focused actions.
I work alongside your team to design research, analyse behavioural patterns, and develop solutions that are both strategic and actionable.
This can include:
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Sparring on how to build an insights- and data-driven organisation
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Setting up and executing user research
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Connecting behavioural insights to design and business decisions
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Facilitating a step by step approach that closes the gap between strategy and execution
Why BeWaviour?
For me the wave is a symbol of something that repeats itself but which can also change into new rhythms - just like our behavioural patterns repeat themselves. However, if understood correctly and worked with, you can change those into new and better behavioural flows.
Thus, this is my way of merging the word 'Behaviour' with 'Wave'.
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